I'm Phil G.
A UX/Product Design Leader
who designs and builds.
17+ years turning Fortune 500 problems into shipped products.
Leading product discovery, crafting AI-ready design systems,
and shipping production-grade React prototypes 5× faster.
UX/Product Design Leader · Prague
Trusted by
Every quarter your team spends in discovery slides, another team is shipping the next iteration into production. The window to be early is closing, and the stack to close it isn't optional anymore.
Shipped is truth.
Figma is opinion.
I'm a Certified UX Master by NN/g, with 17+ years driving transformation for the Fortune 500: Walmart, VMware, Pivotal Labs, Microsoft, SAP, Cemex, and more. At Kuoni Tumlare I hired six designers and manage a twelve-person team in Prague and led the creation of a AI-ready design system.
I'm a product builder who leads with design: discovery that turns user research into board-room outcomes, and design leadership that builds high-performing teams. I treat AI as a force multiplier, wired into my daily craft. I run research, design UI in Figma, and build functional prototypes with AI-assisted code gen to experiment.
I lead end-to-end discovery: customer interviews, journey mapping, jobs-to-be-done. Then I build functional prototypes with AI-assisted code generation to experiment with ideas.
I hire, coach, and lead design teams that ship, not just design. Across continents and time zones. At Kuoni Tumlare I hired six UX designers and manage a twelve-person team. I've mentored 1,050+ designers who got hired by hundreds of firms, including Meta, Booking, Uber, IBM, Accenture, SAP, and others.
Phil was instrumental in helping us develop our design practice. He set a high bar for what quality and effective product design looks like.
Isabelle Berner · Senior Director of Product Management at Primer.ai, Former Product Manager at Pivotal Labs
Embedded with Walmart, VMware, Pivotal Labs, Microsoft, SAP, Cemex, Vodafone, WWF, and the Royal Air Force. Shipped products, not slides.
Designers I've coached who've led at hundreds of firms, including Meta, Booking.com, Uber, IBM, Accenture, SAP, Thoughtworks, Zalando, Kuoni Tumlare, and hundreds of others.
Products I designed ship inside SAP enterprise software (180+), Kuoni Tumlare's travel network (100+), Cemex's B2B platform (50+), and Microsoft Teams (180+).
Hiring, coaching, and leading high-performing design teams. At Kuoni Tumlare I hired six UX designers and led a twelve-person team in Prague. Mentored 1,050+ designers who've led at hundreds of firms, including Meta, Booking.com, Uber, IBM, Accenture, SAP, Thoughtworks, Zalando, and Kuoni Tumlare across 11 countries.
User research, customer interviews, and design-thinking workshops that connect what customers need to what the business needs to ship. NN/G UX Master, IDEO, IBM Enterprise Design Thinking certified.
Experience with Claude Code, Codex, Grok, and Gemini. Compressing idea-to-prototype from quarters to days. AI-ready design systems shipped at Kuoni Tumlare.
Tokenized design systems and production-ready React/Tailwind code, eliminating the traditional 'design handoff' friction. Engineers can actually use what I prototype and deliver.
Phil was instrumental in helping us develop our design practice. He set a high bar for what quality and effective product design looks like.
Phil stands out as an extraordinarily skilled and professional UI/UX design leader. His expertise is particularly evident on complex projects where establishing new processes and conducting thorough user research is essential.
Phil is in a league of his own. A true embodiment of agile principles who knows how to attract a team's attention to the outcomes that matter.
Extremely user-focused. Thoughtful about each detail and able to explain his design decisions. A supportive co-worker who takes time to connect.
A designer who doesn't worry about design. His main concern is making work that brings results. He's one of those guys you need when you want to make things really happen.
A capable and thoughtful design leader. Phil delivered our first user research-led improvements and led our first multi-disciplinary discovery efforts.
If you want your product to succeed, you want Phil on your team. With conversion and results in mind, he can take any failing product and bring it back to life.
What sets Phil apart is his strong business acumen. When he designs a product, he considers every possible impact on the business.
I highly recommend Phil to any company looking for a passionate UX Designer with global experience, robust processes, and a drive for innovation.
Felipe is one of the most thoughtful designers I've worked with. Sharp on the user problem, fast on the prototype, and easy to ship with across timezones. He raises the bar on every team he joins.
What he's truly great at is soft skill building and developing a team with meticulous attention to detail. He's fantastic about radical candor, open and honest and unafraid to tell you when you're going down the wrong path.
Felipe is a calm presence who communicates clearly, offers great insights, and leads excellent workshops. At OpenSC he made significant improvements to our approach and processes around user research.
Felipe joined part-way through a complex engagement, rapidly became a trusted team member, and immediately added value. He grasps complex domains quickly and brings clear design direction with a calm, pragmatic approach.
Felipe took on challenging engagements at Pivotal Labs, jumping in to offer design help to engineers and PM colleagues. He was actively involved in hiring and is a great asset for any cross-functional team.
Felipe ramped up fast, organized our Figma workspace, and made design sprints feel simpler. The pressure on me eased, velocity recovered, and team morale went up.
Felipe is strong across user research, brainstorming, and building UIs. He leads design exercises with high professionalism and always knows what's needed and when.
Felipe is easy to work with and brings his own ideas and style into the conversation. His attention to detail and quality is impressive.
Felipe is collaborative and fun to pair with. He picks up context quickly, which helped us get started fast on our project.
Felipe inspires people to be creative and considerate of the user experience. He's always constructive in conversations and professional when situations demand it.
Felipe brought an entrepreneurial mindset and corporate vision to Cemex's Digital Transformation. He helped the design team evolve, think outside the box, and navigate changing business needs.
Felipe brings profound UX/UI sensibilities and deep thinking. Indispensable to the team, always full of ideas to move the project to the next level.
Felipe set up a process to manage UI/UX requests across 3 mobile teams, with transparency and accountability built in. One of the best designers I've worked with.
Felipe has been mentoring me for 3 months. I've been learning how to build great digital products and how to lead a design team.
A small, high-signal selection from a much longer career. Each one shows the real brief, the constraint that mattered, the call I made, and the number that moved — from CEMEX Go capturing 20% of worldwide sales in year one, to voice-to-shop and text-to-shop live at Walmart, to the first research practice built from zero at OpenSC.
No mockups. No theory. Only shipped work.
Lead designer on two mobile products inside SAP Concur's Prague squad: ExpenseIt, an OCR receipt capture app, and Request, a greenfield procurement platform built from scratch. Two designers, three dev squads, three continents of stakeholders.
I don't talk about AI. I ship with it. Here's the actual stack I use to compress quarters into days for Fortune 500 teams.
Trained on enterprise context and brand voice. I use them to speed up documentation, draft research artifacts, and synthesize learnings across long projects.
Custom-built per engagement and tailored to the project's needs. I shape each agent to absorb whatever repeatable work is slowing the team down. Different shape every time.
From prompt to clickable React prototype. Real production-quality components grounded in design tokens. Not static mocks, not Figma-only screens. I build real, working features into the prototype that's close to final software, so developers can pick it up and build directly on top.
Token architectures and component contracts that scale across squads, designers, and LLMs in parallel. Shipped at Kuoni Tumlare for 12 designers.
Outcomes, not optics.
Decks don't ship.
No 90-day onboarding. No 12-person agency team.
Just me, one senior product builder embedded with your squad, designing and shipping the actual product.
User research, customer interviews, jobs-to-be-done, journey mapping. You leave with a discovery readout your leadership team can act on.
AI-native rapid prototyping. Custom GPTs, generative UI, and real React components grounded in your design tokens. Not a deck. A clickable product.
Embedded with your team. Weekly sprints, working sessions, design reviews. Roadmap decisions backed by real user data, not guesswork.
Production-ready React + Tailwind in your repo. AI-ready design system. Engineers use what I deliver because it was built to be used, not handed off.
Let's walk through your context on a 30-min call.
Two outputs every sprint: Figma source of truth + production React/Tailwind committed to your repo. Same person, same week. No design handoff friction. Engineers don't rebuild what I deliver; they extend it.
I embed inside larger teams. At SAP I worked alongside four engineering squads; at Cemex I led design embedded with multiple squads across two regions. The constraint isn't team size, it's how design integrates with delivery.
Claude Code, Codex, Grok and Gemini on the engineering side. Custom GPTs that speed up documentation and synthesize learnings across long projects. AI agents shaped per engagement to absorb whatever repeatable work is slowing the team. Generative prototyping that produces real working React features, grounded in an AI-ready design system so the prototypes stay production-shaped. Section 09, The AI Lab, has the full breakdown.
Yes. Most engagements have me leading or coaching the team you already have, not replacing it. At Kuoni Tumlare I hired six designers and led a twelve-person team in Prague. At Walmart I coached a designer and a product manager while leading product discovery on the stream.
Any of the three. A 3-week paid discovery sprint is the typical entry. A 6-week prototype sprint follows. Up to 12 months of embedded design leadership is the deepest. Same operator across all three.
Prague (CET / CEST). I've worked synchronously with teams across the US (east + west coast), Asia, Europe, and India. When needed I shift my working hours fully, as I did for Walmart on NY hours.
All standard. Walmart, VMware, Pivotal Labs, Microsoft, SAP, Cemex, Vodafone, Royal Air Force, and Kuoni Tumlare have all signed off. Happy to sign yours when required. Vendor onboarding usually takes 1-2 weeks.
Project-based or daily rate, typically $70-$90/hr depending on the engagement length. I share concrete options after a 30-min intro once I understand your scope, timeline, and team setup.
Let's talk it through on a 30-min call.
Lean. Embedded. Shipping.
